Audience Feedback

My products are all designed around a specific target audience of people aged 16+ interested in acoustic music, particularly females. Without knowing what my target audience want and what they respond well to, I wouldn't be ale to produce successful products. Although I had gathered conventions from existing products of a similar genre I had modified some conventions and changed my product often so therefore needed to ask some volunteers from my target audience what they really thought of my product because it is there opinion that matters most. I asked a 21 year old girl and a 17 year old boy for their opinion on each of the products so that I got the opinions of different people in my target audience. I asked them to name a number of positive things and negative things so that the feedback was balanced and so that I could see what was successful and also what could be improved. I asked them for two sets of feedback one for the music video and the other for the ancillary tasks. I asked my volunteers to suggest what they liked about the products and what would potentially encourage them to purchase the product.

Becky (21) Said she liked the following aspects of the music video:

• The use of different nature scenes, I think they really go well with the song
• How the video and the song seem to be in time with each other all the way through which makes it look really professional
• How the scenes all merge together and don't just snap to the next one which makes it flow much better
• The fact the video is black and white because it's usually used in similar videos

When asked which aspects she thought could be improved she said:

• The only thing I feel could be improved is how clear the story is behind the music video, it's quite hard to understand what's actually going on throughout

Ryder (17) Said he liked the following aspects of the music video:

• The use of quite a different location because there isn't any signs of civilisation around which makes it quite scary but quite dreamy and professional too
• The use of the different outside spaces, the filming looks really good on all of these
• The use of the blurred effect on the outside of the clips because it gives them a high quality appearance and also makes sure your always looking in the central square

When asked which aspects he thought could be improved he said:

• It's quite hard to understand what's going on because the story line of the girl and the different dresses is quite hard to understand.
• Some of the clips could have been sorter so the people don't lose interest. For example the first clip of the girl spinning round.

Similarly, I asked the two respondents to suggest what they did and didn't like about the digipak and the advert. I got them to evaluate the two ancillary tasks together.

Becky (21) said she liked the following aspects of the two ancillary tasks:

• They both look really good and really professional because they both have loads of similar things like the black border and the lettering
• How the advertisement doesn't feature much information because it makes it much easier to quickly read and makes it more approachable
• images are really good and look really professional which makes the two more believable as real items
• The bar code on the advert is really good because it adds another dimension to the advert and also makes it easy for people to research the artist

When asked which aspects she thought could be improved she said:

• Although it's good that the advert doesn't have much text on it, I think the digipak could have more information on it because it doesn't really have much writing on it
• It would be good to be able to see the artists face so that people can identify him on other things as well as the advert (for people who don't already know who he is)

Ryder (17) said he liked the following aspects of the two ancillary tasks:

• The two are very good and I think they serve their purpose really well
• They look really believable as real products because their very professional
• The rustic effect with the border and the black and white finish off the poster and make it look like something that would be seen in a magazine or on a shop shelf

When asked which aspects he thought could be improved he said:

• Although I think the designs are really good and use similar designs and effects as similar artists, I think that they might not be very eye catching because they don't have any colour or anything
• The digipak could of had more information on it since it was primarily images, it is a little bit boring

 Overall, i am generally happy with the feedback the volunteers provided and am really happy with all of the positive things they've said about the products. I also agree a lot with the negative comments they have said and think that if I was to develop the products again, I could take into account that they have said so that my products would definitely appeal to my target audience successfully.