Taking the conventions discovered throughout the initial research stages of my project, I have designed a range of different designs for my own digipak. I wanted the digipak to share a number of conventions with some of my analysed, existing digipaks so that it was conventional enough to serve its purpose and be recognised by audiences, but slightly unconventional so that is unique and therefore interesting and encouraging to buy.
My initial designs were just rough sketches so that I could experiment with different images, alternative text and different layouts.
For my first digipak design I have included a range of different features to make my product conform to typical conventions and stereotypes of existing digipaks whilst also being unique enough to appeal to a wide audience. Conventionally, I have placed the CD compartment in the centre of the digipak making it familiar for audiences to use. Also on the inside of the design, surrounding the CD I have included a montage of Autumn leaves to coincide with the title track music video, a production credits list to provide audiences with all the information they need about the production of the album, a thank you note section where the artist can give thanks to anyone they feel has participated in the production of the album or inspired them and a photograph of the artist performing live. On the reverse side of the digipak I have included a montage of photographs from the production of the album, a list of all the songs on the album, the artists autograph and a photograph of a lyrics sheet. The reverse side of the album also includes the front cover of the digipak where I have included a natural photograph of the artist alongside the name of the artist and the name of the album.
For my second digipak design I have included some similar features but in different ways, in different places on the layout or with different aesthetic appearances. On the inside of the digipak I have included four different squares of information around the CD, I have included production credits and production photographs (on the same square), photographs of the artist performing live, contact details including facebook, twitter and official website and a montage of live photographs. On the outside of the digipak I have included a mini autobiography of the artist, a list of songs on the album, a lyrics sheet and thank you notes as well as the front cover which would simply be grey with the artists autograph in white. Unlike the first design, most of the visual aspects of the digipak are in the inside of the digipak and the text is mainly on the outside. Although this offers a different approach, it may discourage users seeing so much information as they open up the digipak.
My third digipak design is again, made up of a number of conventional features in various ways to make it unique, professional and aesthetically pleasing. In this particular design I have included a montage of production photographs, a list of tracks, photographs from the shooting of the music video, descriptions of each songs and the actual CD compartment. On the reverse side I've included thank you notes from the artist, a mini biography about the artist, production details and signature of the artist. The reverse side also includes the front cover of the digipak, which is simply the artists guitar which has been signed alongside the title of the album and a 'featuring...' sticker. Again, this design features a number of quite conventional and typical features of a digipak but also provides the audience with more visual aspects such as the photographs from the filming of the music video which I quite like.
My last digipak design again, featured a number of conventional features but also hosts a number of different features that will increase the products aesthetic appearance and therefore attract and encourage a large audience to explore/purchase the product. On the inside of the digipak I have included features such as photographs from the filming of the title track music video, lyric sheets, photographs from the recording of the track itself, thank you notes and the actual CD compartment. By including features such as the photographs from the production of various aspects of the product, it will allow the audience to feel part of the CD and allow them to see aspects of the production that would not usually be seen. On the reverse side of the digipak I have included features such as contact details (including facebook, twitter, myspace and the actual website), production information, reasons behind the songs and the front cover which is a photograph of the artist taken at a similar location as to where the music video was shot allowing audiences to make links between the two.
Overall, I quite like a number of the different designs I have created and will take away aspects of each of my favourite designs and incorporate them together to make one design that fits all my purposes whilst also being unique and appealing to my target audience of people interested in acoustic music aged 16+, particularly the female audience.
No comments:
Post a Comment