Using the conventions I had previously discovered when analysing exisintg products, I began creating a range of different designs ideas that I could potentially make into a proper poster. Although I want my poster to host a number of the coventions I orginally discovered such as the included information, I didn't want the whole poster to be too similar to any of the existing products so that my own is unique and interesting.
I have created a number of rough sketches so that I can explore a range of different ideas, looks and content to ensure I create a poster that is well suited to my audience and will advertise the digipak effectively.
In my first design I tried to incorporate the themes of the title tracks music video so that each of the products are linked together and therefore recognised by audiences. To do this, I have decided to use an outdoor scene with a guitar leaning against a tree and a male model (the artist) standing far in the background.The only information I have decided to include is the date that the album is available. This way the audience can quickly read all of the information quickly, whilst flicking through a magazine. I particularly like this advert because it features all of the necessary information whilst also linking in with the music video itself.
Similarly, with this design I have also decided to use a similar scene which will again, link into the music video. In this shot, I would like to of used the same scene from the last footage on the music video. The artist will be seen from a distance standing on a path shaded by trees. The sinister and mysterious scene will draw the attention of audiences whilst also looking very professional and aesthetically pleasing. Although the advertisement is quite similar to my first design, I have included different text. I have put 'featuring...' and named two of the other tracks on the album as well as the artist name in large, the availability of the album and a website. y having little information the audience can quickly retain the information when flicking through the magazine but provides a bit more information than the other designs. The only other different feature of the magazine is the larger artist name to catch the attention of readers.
With my third advertisement design I have used a slightly more conventional design. I have included a photograph of the digipak which gives the audience something to recognise when they are going to purchase the product. Similarly, i have used little information as possible so audiences won't be put off when flicking through the magazineand have simply used the release date, the aritst name and an introducing introduction since he is a beginning artist. I have also used three logos of facebook, itunes and twitter so that audiences can research the artist is necessary. Although this design is quite conventional, I don't particularly like the design because it's quite boring and doesn't link in with the other media products.
With this adveristement, I have again used similar themes from the music video. However instead of using a male model as the artist I have used the same model as used in the music video so that audience have something to recognise whilst also creating a kind of house style between the different media products, linking them all together. Similarly, I have used little information in the advert so that audiences can quickly read the information when flicking through a magazine. I quite like this design because of it's link between the different products and the little informaiton making it look professional and aethstically pleasing. However I do prefer the thought of using a male model in the advert as the artist.
In my second last advertisement design I have decided to use a completely different approach and decided not to use any models in the advert but did link it in with the different products by photographing and cutting out four autmn leaves down the side of the page with text running all the way down the side of the other page. On the side of the page i have included the artist name, featured tracks, a release date, preorder information and a website. Although this is a lot of informaiton for an advertisement, I would like to put each different piece of information in a different font and size so that it is all broken up and therefore easy to read. For these reasons I do like this design but think that it might be a bit plain and boring for audiences to read and without an image from the music video or of the artist, people may not recognise the artist as well.
In my last advertisement design I have simply put a close up photograph of a guitat which has been signed by Ryan Keen, although this design is quite plain, it would look professional and would be efffective, attracting a large audience of people interested in acoustic music whilst also targetting people who are familiar with ryan Keen's music. Similarly to my other advertisment designs, I have included asic information such as featured tracks, the artist name, preorder details, a release date and a website. Again, I quite like this design but think audiences may not be attracted to the advert because of the lack of photograph of the artist.
No comments:
Post a Comment